Instagram Video: come utilizzarlo per il marketing?

Nelle prime 24 ore dal lancio della nuova funzionalità, che permette ora di registrare brevi video della durata di 15”, Instagram ha fatto registrare numeri record con ben 5 milioni di caricamenti e 40 ore di video caricati ogni minuto.

Ma questo social network, nato il 6 ottobre 2013, affonda le sue radici su basi ben più solide: 

Ma come viene utilizzata questa nuova funzionalità da parte di celebrità e brand?
Facebook ha pubblicato una lista dei first adopter:

Celebrities

• Brody Jenner http://instagram.com/p/azEN-MsIOB
• Jimmy Fallon: http://instagram.com/p/azFoVgvZ-k/
• Justin Bieber: http://instagram.com/p/ay3XaiAvhC/
• Kendall Jenner: http://instagram.com/p/ayw0WADo0K
• Kevin Hart: http://instagram.com/p/ay19ukiYsO/
• Kobe Bryant: http://instagram.com/p/aye-5sRNuL/
• Kylie Jenner: http://instagram.com/p/ayo2NCHGsD/
• Ludacris: http://instagram.com/p/ay9Rhdwa9b/
• Matisyahu: http://instagram.com/p/ayiVNNi7_u/
• Pauly D: http://instagram.com/p/ay_XzIM1jP/
• PerezHilton: http://instagram.com/p/azAadLoal5/
• Wiz Khalifa: http://instagram.com/p/aynCUuHdnD/
• Zooey Deschanel: http://instagram.com/p/ayfjfFrjlK/

Brands

• Alice Olivia http://instagram.com/p/aypW35QmAz/
• Almond Surfboards http://instagram.com/p/ayfE9-vXqB/
• Bon Apetit Magazine http://instagram.com/p/ayqCJ3DfnJ/
• Burberry http://instagram.com/p/aye-SmxJDq/
• Charity Water http://instagram.com/p/aye_2mGhNa/
• Cisco  http://instagram.com/p/azKym6K7Yj/
• Clif Bar http://instagram.com/p/ayieyxpkO4/
• Dvf http://instagram.com/p/ayfJf_A9cs/
• eBay http://instagram.com/p/a08MA2BB-7/
• ESPN http://instagram.com/p/ay1L9Ag0G6/
• Folk fibers http://instagram.com/folkfibers/
• Gap http://instagram.com/p/ayuEy-j9uL/
• GE http://instagram.com/p/ayfF59RPzr/
• Los Angeles Dodgers http://instagram.com/p/ayjEZOrEOz/
• Lululemon http://instagram.com/p/ayfd2QSm29/
• Marc Jacobs Intl http://instagram.com/p/aywoG1P5De/
• Michael Kors http://instagram.com/p/ayfeW8nLiz/
• MTV http://instagram.com/p/aytAsln9N7/
• NBA http://instagram.com/p/azF3HMxh3S/
• New York Yankees http://instagram.com/p/ayzwIJqH
• News Hour http://instagram.com/p/ay5N8dAWH7/
• NYLON  http://instagram.com/p/azE-NUxB3s/
• Quiksilver http://instagram.com/p/aylbqDCPH2/
• Rebecca Minkoff http://instagram.com/p/azAehBxYjw/
• Refinery29 http://instagram.com/p/ay4KSWMbq_/
• San Francisco 49ers http://instagram.com/p/ay26q4CekG/
• San Francisco Giants http://instagram.com/p/ayfhPVhmXV/
• SFMOMA (San Francisco Museum of Modern Art) http://instagram.com/p/azBsW8qdaO/
• Shake Shack http://instagram.com/p/aysTQ0CKgb/
• Sports Illustrated http://instagram.com/p/ayiLfCAUh5/
• Steve McCann http://instagram.com/p/ay9RbbGayF/
• Surfline http://instagram.com/p/aynxJuqZ3S/
• Tanner Goods http://instagram.com/p/ayisZdqeVf/
• Threadless http://instagram.com/p/ay2XTTtPi0/
• Topshop http://instagram.com/p/ay7LpMBSjW/
• Verve Coffee http://instagram.com/p/aye9vdyo-R/
• Visit Copenhagen http://instagram.com/p/ayjb0ILbh8/
• Wimbledon http://instagram.com/p/ayiud6qzcg/

Che ne pensate?